The challenge with Independent Home was to take an older website that was very outdated, give it a modern appeal and still allow the user to read in depth about the product and its offerings. A way to easily onboard a new customer and feed any lead forms to Salesforce was critical.
We took a visual approach, using imagery to capture the audience. The text was provided as highlights throughout the different pages and through the use of deep linking we can guide the user to easily read move.
Lead generating forms are provided with unique call-to-action buttons to easily onboard new clients. All data is auto synced to the clients Salesforce account.
Independent Home is one of the leader manufactures of walk-in bath tubs in the United States. Focuses mainly on the elderly and those with injuries/therapeutic needs, their walk-in tubs assist to get these individuals back to living independently and comfortably.