There may be nothing worse than taking great pains to create a fantastic looking website, only to find that no-one is coming to visit. The only thing that may top that is having lots of people stop by the site, but having them leave in seconds, never to return again. If you are experiencing either of those problems, the issue may not be with your web design, but with the content that fills the pages. Visitors to websites want more than just a pretty face, which means there has to be content on there that is both informative and interesting if you wish to keep them engaged.
Even more importantly, you need content that will appeal to the search engines, giving your website a real chance to rank high when a search term is used that pertains to your chosen niche. The question then becomes to create content that will make the visitor to your site and the search engines happy. There are a few steps you can take, and it all begins with developing a killer title for your content. A great title can help pull the reader in and make them want to read more, and it can also contain a relevant keyword or phrase that will tell the search engines what the subject is about. For example, if you have a site devoted to golf, which title seems more appealing: “Great Golf Balls,” or “How to Choose Golf Balls That Will Add Length to Your Drive.”
The latter of the two titles gives more detail about the subject of the content and will make them more likely to want to read more. It also helps that the content being delivered is answering a common question or concern that the reader is looking to have addressed. When you build a website, you want to separate yourself from your competitors by showing that you are an authority on your chosen niche. Great content will help you do that.
Getting back to the search engines for a moment, the best way to get your site discovered is through search engine optimization (SEO), which means creating content that contains relevant keywords. That doesn’t meaning stuffing as many words as possible into your piece, but rather including them in a way that sounds natural to the reader. A good way to do this is to break up the content into several pieces, using headers and sub-headers that clearly show what you are going to talk about in each section. This makes it incredibly easy for the reader to pinpoint what they are looking for, especially in longer articles. A well-written piece of content will end with a summary that recaps what the reader has just read. This may be done by using bullet points or simply a brief summary of the content.
As you can see, there are a number of simple steps that you can take to make sure your content is fresh ad entertaining to the reader. Bring them in with a great headline, and then deliver keyword rich content that informs and comes across as appealing to the search engines. Do that and your visitors are sure to come back for more.
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